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COMPARING PIR
CAREHOME MANAGEMENT to Care Management Matters |
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Magazine |
PIR Carehome Management |
Care Management
Matters Magazine |
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ABC Audited |
Yes |
Yes |
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Published |
4
times a year |
10 times a year |
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Website |
Yes- product filled |
Not product oriented |
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Search engine on website |
Yes |
No |
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Colour page on website |
Yes |
No |
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Links to client website |
Yes |
yes |
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Email to client website |
Yes |
yes |
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Online product information |
Yes |
No |
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Online press releases |
Yes |
No |
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Web banners available on site |
Yes |
Yes |
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Website advertised on 600.000 mags P/A |
Yes |
No |
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Magazine available online |
Yes |
Yes |
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Visitor counter on website |
Yes |
No |
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Website regularly updated |
Yes |
Yes |
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Online brochure request |
No |
No |
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Advertiser testimonials available on line |
Yes |
No |
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Reply paid card |
Yes |
No |
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Telephone numbers on all entries |
Yes |
Yes |
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Client email on all entries |
Yes |
Yes |
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Magazine first launched |
1996 |
Info not in media pack |
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Client website on all entries |
Yes |
Yes |
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DPS |
£3495 |
£2800 |
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Page |
£1995 |
£1600 |
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½ page |
£1295 |
£1050 |
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¼ page |
£895 |
£650 |
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Product information 80 words + pic |
£295 |
£350 |
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Discount for Advertorial |
50% |
Unknown |
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Discounts for multiple bookings |
Yes |
Yes |
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Example cost per issue 1 Pg advert |
9.78 pence/ issue |
.15.57 pence/ issue |
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Care Management
Matters is more expensive just to
advertise. |
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The
distribution of PIR Carehome Management is made up of:- |
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Group
Directors, Managers and Proprietors of Care facilities both private,
local authority and NHS. In all 18000
UK Care Homes, Residential Homes, NHS Nursing homes and Private Nursing
Homes. 07/08
circulation will include requested circulation. |
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Controlled circulation ABC Audited |
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Care Management
Matters magazine's distribution includes: |
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Executive members of major car providers-
5 homes or more, Care homes for older people, specialist care providers
for adults, Home Care Agencies, Specialist banks and property
consultants, British Venture Capital Association. |
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Total Distribution |
ABC Audited |
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