COMPARING PIR CONSTRUCTION to Tanner Stiles Specification magazine

 
 

Magazine

PIR Construction

Specification Magazine

ABC Audited

Yes

Yes

Published

4 times a year

12 times a year

Website

Yes- product filled

Yes -Has to be paid for.

Search engine on website

Yes

Yes

Colour page on website

Yes

No

Links to client website

Yes

Yes

Email to client website

Yes

Yes

Online product information

Yes

Yes

Online press releases

Yes

No

Web banners available on site

Yes

No

Website advertised on 600.000 mags P/A

Yes

No

Magazine available online

Yes

Yes

Visitor counter on website

Yes

No

Website regularly updated

Yes

Yes

Online brochure request

No

Yes

Advertiser testimonials available on line

Yes

No

Reply paid card

Yes

Yes

Telephone numbers on all entries

Yes

No

Client email on all entries

Yes

No

Magazine first launched 1996 2005

Client website on all entries

Yes

No

 
 

 

 
     
 

Comparison on costs

DPS

£3495

£4000

Page

£1395

£2000

½ page

£695

£1000

¼ page

£395

£500

Product information 80 words + pic

£195

Unknown

Discount for Advertorial

50%

Unknown

Discounts for multiple bookings

Yes

Yes

Example cost per issue 1 Pg advert

9.3 pence/ issue

11 pence/ issue

Specification Magazine is more expensive just to advertise.