PIR EDUCATION MAGAZINE COMPARED TO
THE COMPETITION
COMPARING PIR EDUCATION TO EDUCATION TODAY
|
Magazine |
PIR Education |
Education Today |
|
ABC Audited |
Yes |
No |
|
Published |
5 times a year |
11 times a year |
|
Website |
Yes- product filled |
No |
|
Search engine on website |
Yes |
No |
|
Colour page on website |
Yes |
No |
|
Links to client website |
Yes |
No |
|
Email to client website |
Yes |
No |
|
Online product information |
Yes |
No |
|
Online press releases |
Yes |
No |
|
Web banners available on site |
Yes |
No |
|
Website advertised on 600.000 mags P/A |
Yes |
No |
|
Magazine available online |
Yes |
No |
|
Visitor counter on website |
Yes |
No |
|
Website regularly updated |
Yes |
No |
|
Online brochure request |
No |
N/A |
|
Advertiser testimonials available on line |
Yes |
No |
|
Reply paid response method |
Yes |
Yes |
|
Telephone numbers on all entries |
Yes |
Yes |
|
Client email on all entries |
Yes |
No |
|
Client website on all entries |
Yes |
No |
|
Comparison on costs |
|
DPS |
£3495 |
£3160 |
|
Page |
£1995 |
£1900 |
|
½ page |
£1295 |
£1200 |
|
¼ page |
£895 |
£775 |
|
Product information 80 words + pic |
£295 |
£475 |
|
Discount for text and photo |
50% |
unknown |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
.08 pence/ issue |
.106 pence/ issue |
|
Education Today is more expensive just to advertise. |
|
The 06/07 distribution (ABC audited) of PIR Education magazines is made up of:- |
|
Primary Schools |
15,473 |
Secondary Schools |
3,824 |
|
Special Schools |
1,754 |
Sixth Form Colleges |
153 |
|
Independent Schools |
990 |
Prep Schools (independent) |
700 |
|
F.E Colleges |
637 |
Middle Schools |
471 |
|
Adult Education Centers |
257 |
Junior High Schools |
46 |
|
Universities |
233 |
Local Ed. Auth |
230 |
|
Grammar Schools |
230 |
||
|
|
|
* Break down & total may vary. |
The publishers of Education Today do not give the distribution on their media pack they only state a 'readership' of 73,162 they then give percentages of the total. However BRAD gives the distribution as a 'publishers statement' of 18019 copies.
The non audited distribution (18019) of Education Today includes:
|
8% Adult Education |
1,442 |
|
55% Primary Schools |
9,911 |
|
28% Secondary Schools |
5,046 |
|
2% Teacher Training Centers |
361 |
|
3% Manufacturers |
541 |
|
4% Further Education/Universities |
721 |
|
8% Adult Education |
1442 |
|
Total Distribution (uncertified publishers statement) - source BRAD |
18019 |
| Top of page | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
COMPARING PIR EDUCATION TO EDUCATION BUSINESS
|
* PIR Education stopped using reply paid cards as the internet has replaced brochures as a source of information, we also found that readers are not prepared to wait to get information when they have access to the internet. One reason why our website is so useful.
|
Comparison on costs |
|
DPS |
£3495 |
£4000 |
|
Page |
£1995 |
£2200 |
|
½ page |
£1295 |
£1400 |
|
¼ page |
£895 |
£800 |
|
Product information 80 words + pic |
£295 |
£400 |
|
Discount for text and photo |
50% |
unknown |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
8.pence/ issue |
36 pence/ issue |
|
Education Business is more expensive just to advertise. |
|
The publishers of Education Business do not give the print run or amount actually mailed as a figure in their media pack. However it is not ABC Audited. |
|
It makes economic sense to advertise in a high circulation magazine. |
|
To view testimonials from previous PIR Education advertisers click here |
COMPARING PIR EDUCATION TO BUILDING FOR EDUCATION
|
Magazine |
PIR Education |
Building for Education |
|
ABC Audited |
Yes |
No |
|
Published |
5 times a year |
12 times a year |
|
Website |
Yes- product filled |
No |
|
Search engine on website |
Yes |
No |
|
Colour page on website |
Yes |
No |
|
Links to client website |
Yes |
No |
|
Email to client website |
Yes |
No |
|
Online product information |
Yes |
No |
|
Online press releases |
Yes |
No |
|
Web banners available on site |
Yes |
No |
|
Website advertised on 600.000 mags P/A |
Yes |
No |
|
Magazine available online |
Yes |
No |
|
Visitor counter on website |
Yes |
No |
|
Website regularly updated |
Yes |
No |
|
Online brochure request |
No |
N/A |
|
Advertiser testimonials available on line |
Yes |
No |
|
Reply paid card |
No* |
No |
|
Telephone numbers on all entries |
Yes |
Yes |
|
Client email on all entries |
Yes |
No |
|
Client website on all entries |
Yes |
Yes |
* PIR Education stopped using reply paid cards as the internet has replaced brochures as a source of information, we also found that readers are not prepared to wait to get information when they have access to the internet. One reason why our website is so useful.
|
|
DPS |
£3495 |
£ N/A |
|
Page |
£1995 |
£1265 |
|
½ page |
£1295 |
£810 |
|
¼ page |
£895 |
£560 |
|
Product information 80 words + pic |
£295 |
£250 |
|
Discount for text and photo |
50% |
unknown |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
.08 pence/ issue |
.21 pence/ issue |
|
Building for Education is more expensive just to advertise in |
|
The distribution 06/07 ABC audited of PIR Education magazine is made up of:- |
|
Primary Schools |
15,473 |
Secondary Schools |
3,824 |
|
Special Schools |
1,754 |
Sixth Form Colleges |
153 |
|
Independent Schools |
990 |
Prep Schools (independent) |
700 |
|
F.E Colleges |
637 |
Middle Schools |
471 |
|
Adult Education Centers |
257 |
Junior High Schools |
46 |
|
Universities |
233 |
Local Education Authorities |
230 |
|
Grammar Schools |
230 |
||
|
|
|
* Exact break down and total mailing may vary. |
|
The publishers give a monthly distribution figure of 6000 copies. |
|
The non ABC audited distribution of Building for Education includes: |
|
% of circulation sent to: |
Total copies |
|
15% consist of independent Schools in some nursery Schools |
900 |
|
20% consist of Local Educational Officers |
1200 |
|
20% consist of State Schools with 6th Forms |
1200 |
|
34% consist of Tertiary Sector |
2040 |
|
10% consist of Educational Architects |
600 |
|
Total Distribution (uncertified publishers statement) |
6000 |
|
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|
|
|
To view testimonials from previous PIR Education advertisers click here |