PIR EDUCATION MAGAZINE COMPARED TO
THE COMPETITION
COMPARING PIR EDUCATION TO EDUCATION TODAY
|
Magazine |
PIR Education |
Education Today |
Actual Circulation |
15000- audited |
18000- not audited |
|
ABC Audited |
Yes |
No |
|
Published |
5 times a year |
11 times a year |
|
Website |
Yes- product filled |
Yes |
|
Search engine on website |
Yes |
Yes |
|
Colour page on website |
Yes |
Yes |
|
Links to client website |
Yes |
Yes |
|
Email to client website |
Yes |
No |
|
Online product information |
Yes |
Yes |
|
Online press releases |
Yes |
No |
|
Web banners available on site |
Yes |
Yes |
|
Website advertised on 600.000 mags P/A |
Yes |
No |
|
Magazine available online |
Yes |
Yes |
|
Visitor counter on website |
Yes |
No |
|
Website regularly updated |
Yes |
Yes |
|
Online brochure request |
No |
Yes |
|
Advertiser testimonials available on line |
Yes |
No |
|
Reply paid response method |
Yes |
Yes |
|
Telephone numbers on all entries |
Yes |
Yes |
|
Client email on all entries |
Yes |
No |
|
Client website on all entries |
Yes |
Yes |
|
Comparison on costs |
|
DPS |
£2500 |
£3160 |
|
Page |
£1495 |
£1900 |
|
½ page |
£750 |
£1200 |
|
¼ page |
£450 |
£775 |
|
Product information 80 words + pic |
£295 |
£475 |
|
Discount for text and photo |
50% |
unknown |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
.9.96 pence/ issue based on audited figures |
.10 pence/ issue |
|
Education Today is more expensive just to advertise. |
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|
COMPARING PIR EDUCATION TO EDUCATION BUSINESS
|
* PIR Education stopped using reply paid cards as the internet has replaced brochures as a source of information, we also found that readers are not prepared to wait to get information when they have access to the internet. One reason why our website is so useful.
|
Comparison on costs |
|
DPS |
£2500 |
£4000 |
|
Page |
£1495 |
£2495 |
|
½ page |
£750 |
£1695 |
|
¼ page |
£450 |
£995 |
|
Product information 80 words + pic |
£295 |
£400 |
|
Discount for text and photo |
50% |
unknown |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
.09 pence/ issue base on audited figures |
36 pence/ issue |
|
Education Business is more expensive just to advertise. |
|
The publishers of Education Business do not give the print run or amount actually mailed as a figure in their media pack. However it is not ABC audited. |
|
It makes economic sense to advertise in a high circulation magazine. |
|
To view testimonials from previous PIR Education advertisers click here |
COMPARING PIR EDUCATION TO BUILDING FOR EDUCATION
|
Magazine |
PIR Education |
Building for Education |
|
ABC Audited |
Yes 15000 ABC audited |
No- 4500 - printers certificate. |
|
Published |
5 times a year |
10 times a year |
|
Website |
Yes- product filled |
Yes |
|
Search engine on website |
Yes |
Yes |
|
Colour page on website |
Yes |
Yes |
|
Links to client website |
Yes |
Yes |
|
Email to client |
Yes |
No |
|
Online product information |
Yes |
Yes |
|
Online press releases |
Yes |
Yes |
|
Web banners available on site |
Yes |
Yes |
|
Website advertised on 600.000 mags P/A |
Yes |
No |
|
Magazine available online |
Yes |
No |
|
Visitor counter on website |
Yes |
No |
|
Website regularly updated |
Yes |
Yes |
|
Online brochure request |
No |
Yes |
|
Advertiser testimonials available on line |
Yes |
No |
|
Reply paid card |
No* |
No |
|
Telephone numbers on all entries |
Yes |
Yes |
|
Client email on all entries |
Yes |
Yes |
|
Client website on all entries |
Yes |
Yes |
* PIR Education stopped using reply paid cards as the internet has replaced brochures as a source of information, we also found that readers are not prepared to wait to get information when they have access to the internet. One reason why our website is so useful.
|
|
DPS |
£2500 |
£1900 |
|
Page |
£1495 |
£1200 |
|
½ page |
£750 |
£700 |
|
¼ page |
£450 |
£450 |
|
Product information 80 words + pic |
£295 |
N/A |
|
Discount for text and photo |
50% |
Yes |
|
Discounts for multiple bookings |
Yes |
Yes |
|
Example cost per issue 1 Pg advert |
9.9 pence/ issue base on audited figures |
26 pence copy. Based on unaudited 'Printers certificate' of 4500 |
|
Building for Education is more expensive just to advertise in based on buying a 1 pg advert at £1200 and dividing it by the number of copies printed (4500). |
|
|
|
To view testimonials from previous PIR Education advertisers click here |