AN EFFECTIVE CONCEPT THAT COMBINES PUBLISHED MAGAZINES AND A WEBSITE
PIR magazines and www.pirnet.co.uk... are the UK's most cost effective combination of business to business publications and on line directory. It is a real solution to the problem of websites not getting enough promotion.

The market sectors covered are: Hospitality Business. Construction, Care Homes and Education. One magazine for each market sector.

PIR Product magazines have a simple concept. To produce sales leads for our customers. To do this we publish Product magazines containing product and service information to these large marketplaces. We send them out to ABC audited circulation lists that define who the recipients are. Advertisers get the 'on paper' promotion they pay for plus a substantial bonus. This is because we have the ability to promote a website on all the front covers of all PIR Product magazine, approx 300,000 copies per year. It is a huge amount of promotion for the website.-and we can make it work for you. We believe this combination is unique.

www.pirnet.co.uk is the on line business directory we created. It now receives about 600+ hits per day because of the advertising we give it.In addition to this we promote the site extensively on world-wide search engines. www.pirnet.co.uk has its own powerful search engine that can select any of the keywords that identify your product, the visitor can then follow the email and website links to you. It does not matter what PIR magazine you advertise in because all of them promote www.pirnet.co.uk Therefore our clients can receive sales leads from areas they do not even pay to advertise in!

The site also helps your website by providing a link. As PIRnet is a text and link rich site this raises your sites proflie with the search engines - thus helping your site to be featured higher on search results.- Sometimes during keyword searches a customers webpage on PIRnet appears higher than their own site!

www.pirnet.co.uk needs PIR Magazines for promotion. Without promotion www.pirnet.co.uk would not get a hit.-Its a virtuous circle. An even bigger benefit is we feature latest news releases on the front page of our website seen by 600+ people a day. They have sponsored links as part of the package. Ask our sales people how to get this kind of exposure.

PIR magazines are product based, hence the name. All are designed to be easily read and easy to reply to. All information has a telephone number, website and email address. Many other magazines do not do this as they want readers to tick a box on a card and send it back. We have built our readership database over the years. We clean them after each edition, update and manage them carefully.  Our list management division ensure that new enterprises are included and also sell them at premium rates. PIR magazines include editorial that is relevant to products and services.  We do not include comparisons between products or services we are honest enough to admit that it would be impossible to be unbiased about a product when we're being paid by advertisers.

PIR magazines are usually between 24 and 36 pages. This is as much as can be used by a reader without it seeming to turn into a directory. PIR magazines have an ABC certificate that states an audited circulation of 19,000 in 2008/9 and it was named and controlled circulation. An element is also requested. So you know we are doing 'what we say we will'.

You get one return on your spend from advertising in PIR magazines and another from a page on www.pirnet.co.uk This is the future of magazine marketing. It works, just read all the testimonials we have received.

We cover Hospitality, Construction, Education and Healthcare. (We also publish a magazine with articles  that target Prisons, Police, Customs and Immigration. Its called Custodial Review for more information (click the link on the top of the page) ...
www.PIRnet.co.uk is the home of product information.